About Us

My name is Ivelise Sgarione, and my story is a tale of resilience and love. Born in Brazil, my family ventured to Cape Cod, Massachusetts in 1998, when I was just sixteen, seeking a brighter future. With 25 years of sales experience, particularly in retail, I had achieved much, yet I sensed a void...

At 37, I embarked on a transformative journey, one that would redefine my true purpose. Weightlifting became my solace, infusing my being with newfound vitality and purpose, urging me to embrace each day with unwavering determination. Through physical exertion, I unearthed a profound realization – the ability to nurture my well-being and cultivate a venture of my own, a venture I could truly call mine.

It was amidst the clang of weights that my true calling emerged. I learned the art of perseverance and fortitude, fortifying my spirit to embrace fresh beginnings and pursue lofty aspirations. In December 2020, I seized the opportunity to compete in bodybuilding in Brazil, igniting the genesis of my brand. By April 2021, I unveiled my inaugural collection in Cape Cod.

Today, I am humbled by the privilege to impart wisdom and inspire women to lead healthier, more fulfilling lives. Moreover, I introduce an exquisite line of Brazilian athleisure, meticulously curated to celebrate femininity and accentuate the female form. Each creation is a testament to my unwavering dedication and fervent passion.

I pledge to persist in my mission, reminding all women of their innate beauty and strength, for it is never too late to embark on a fresh journey. For, as I firmly believe, we are not bestowed with a spirit of fear, but of boundless love and courage.

Join me on this odyssey of triumph and empowerment. Together, we shall defy the odds and illuminate the world with our brilliance. Let us shine as one!